NMLS 2275047

Attention Real Estate Industry Professionals…Stop looking for a shiny new toy!

“Stop looking for a shiny new toy” is a phrase often used in the business world to encourage individuals or businesses to focus on what is already working well for them rather than constantly seeking out the latest and greatest thing.

In real estate, this advice can be applied in a few different ways:

Don’t constantly chase after the latest marketing fad

While it’s important to stay up-to-date on marketing trends and adapt to changes in the industry, it’s also important not to constantly chase after the latest shiny new marketing fad. Instead, focus on what has worked well for you and your clients in the past and build upon that.

Don’t jump from one lead generation strategy to the next

Generating leads is a crucial part of being a successful realtor, but it can also be tempting to jump from one lead generation strategy to the next in search of something that will work better. Instead, focus on the strategies that have proven to be effective and continue to refine and improve them.

Don’t overlook the value of relationships

In today’s digital age, it can be easy to focus solely on online marketing and lead generation strategies. However, it’s important not to overlook the value of building and nurturing relationships with clients and industry professionals. These relationships can lead to referrals and long-term success.

In summary, the phrase “stop looking for a shiny new toy” is a reminder to focus on what has been working well and build upon that rather than constantly seeking out the latest and greatest thing. By doing so, realtors can create a solid foundation for long-term success in the industry.

Choice Mortgage Group

Choice Mortgage Group is dedicated to helping people improve their financial situations and create lasting memories through home ownership – one loan at a time. Our team of mortgage experts build customized solutions for each of our clients, based on their specific situations, goals, and objectives.

Specializing in residential mortgage lending for over 25 years, our programs include conventional and government lending, purchases, and refinances. We also offer portfolio lending for self-employed borrowers and borrowers with complicated tax situations.

South Florida is where Choice Mortgage Group started, and we like to call it home. We are devoted Florida Atlantic University Owls fans and are proud to be the official mortgage lender partner of FAU Athletics. We also support numerous other local organizations.

For more information about Choice Mortgage Group, visit www.choicemortgage.com.

Choice Mortgage Group

2424 N Federal Hwy, Suite 100, Boca Raton, FL 33431

(561) 395-6900


Corporate Office

2424 N Federal Hwy, Suite 100
Boca Raton, FL 33431
(561) 395-6900
(888) 216-6476

NMLS 2275047


Official Mortgage Lender of Florida Atlantic Athletics



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2424 N Federal Hwy, Suite 100 Boca Raton, FL  33431 | Phone: (561) 395-6900 Toll-Free: (888) 216-6476
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